[1] Problem Statement: We identifed a problem and asked ourselves, "Why?" to 5 levels to determine the root of the issue.
[2] Creative Brief: A list of expectations was generated from the perspetives of each party involved within the micro trend to determine their needs.
[3] Initial Form Visualizations: Analyzing the needs of our target audience, we brainstormed what kind of services could be offered.
[4] Journey Framework: Analysis of the possible interactions between the target audience and their surrounding environment.
[5] Trendboards: After select interviews, we visually mapped out each person's backgrounds and values. This was in order to gain a deeper understanding of our target audience in various age groups: 18-25, 26-39, and 40-59. Click on the image to enlarge and interact with the data.
[6] Mock-Up: Our end product was a mock-up website advertising services that catered to physically active tourists.