Our first step was to establish a problem statement to allow us to determine what we want to accomplish.
We then conducted research on the target audience and decided what kind of message VIFF wanted to establish.
After shooting video footage around Vancouver, we took screenshots that captured the feel for our final product.

This project was done in a team of three to create an advertisement for the Vancouver International Film Festival as a class exercise. We captured our own video footage and used Adobe AfterEffects to compile everything.